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? What is it worth?

See which themes matter to the most customers and revenue

Impact Reports rank themes by how many customers they affect and how much revenue those customers represent. Bring the numbers to planning instead of the loudest opinion.

Start free See pricing
Revenue linkedfrom HubSpot, Salesforce or your API
Segment viewsplan, region, industry, size
ShareablePDF and CSV exports
Impact report · Q3ARR linked from CRM
By customersBy revenueBy segment
Recurring tasks$48,200
Calendar sync$31,900
Offline mode$22,400
Dark mode$6,100
38 paying teams asked for recurring tasks. 6 of them renew this quarter.Insight from the impact report
specimen: Impact Reports
? What can it do?

Everything in Impact Reports

Revenue by theme

Add up the account value of every customer who asked for a theme, from your CRM or billing data.

Customer reach

See how many users and accounts mention each theme, and how that changes over time.

Segments

Compare themes by plan, region, industry or company size to find needs specific to a group.

Trends

Spot rising and falling themes week by week, and after each release.

Renewals at risk

See which upcoming renewals have open requests, so you know where a release would help.

Exports

Export a report as PDF or CSV for board meetings and planning sessions.

? How does it work?

Four steps, start to finish

Connect customer data

Link HubSpot, Salesforce or send account values through the API.

Choose a view

Rank themes by users, accounts, revenue or a segment.

Compare

Look at trends, segments and renewals side by side.

Share

Export the report or link it to a roadmap card.

? Who uses it, and how?

Field notes by role

Product leaders

Plan with evidence

  • Rank themes by revenue
  • Defend priorities with data
  • Track demand quarter by quarter
Founders

Know what moves the business

  • See which requests big accounts share
  • Find renewals at risk
  • Share clear reports
Customer success

Protect key accounts

  • See open requests before renewals
  • Escalate with numbers
  • Show customers you listened
? Questions

Impact Reports questions

Where does revenue data come from?
From HubSpot or Salesforce, or from your own billing system through the API. You choose which field counts as account value.
Can we hide revenue from some users?
Yes. Revenue figures can be limited to admins and specific roles.
Can we compare segments?
Yes. Filter any report by plan, region, industry, company size or a custom field.
Is this included in every plan?
Impact Reports is part of the Expedition plan.
? Where next?

Works even better with

AI Theme Finder

Group thousands of requests into clear themes.

Explore

Roadmap Board

An honest Now, Next, Later roadmap.

Explore

User Interviews

Interview notes and recordings linked to themes.

Explore

Page 7 of 7 in the product notebook.

Our users keep asking for recurring tasks.
Let's find out how many, and ship it.

Open a free notebook, connect one feedback source and see your first themes the same day. Pocket is free for one product board and up to 500 feedback items.

Open a free notebook Contact Us
  • Heard every request
  • Found the pattern
  • Let users vote
  • Planned it honestly
  • Told everyone who asked
Mystery solvedrecurring tasks